ROLE: ART DIRECTION
To introduce Persol's latest product line we were asked to highlight the double-bridge on each pair in an educated manner. My team delivered two groups of images: lifestyle tabletops that would reflect the modern man and geometrically based shots that played off the lines found in modern buildings & bridges. We teamed up with Christopher Griffith, an acclaimed and award winning NYC based photographer to help us capture my architectural and geometrically abstract vision of the Double-Bridge glasses. The series was split by detail shots of modern buildings from Christopher and our own inspirational quotes.