To accompany the release of Persol's Double Bridge product line, my team and I ran and created a social campaign that illustrated the inspiration behind the frames through two worlds. The first showing a fusion between the architectural geometry found in modern structures and abstract forms and the second portraying a traditional drafting desk accompanied with blueprints and shots of stunning buildings to match the frames.
To accompany the release of Persol's Double Bridge product line, my team and I ran and created a social campaign that illustrated the inspiration behind the frames through two worlds. The first showing a fusion between the architectural geometry found in modern structures and abstract forms and the second portraying a traditional drafting desk accompanied with blueprints and shots of stunning buildings to match the frames.
Shot by Christopher Griffith
Shot by Christopher Griffith
Working directly with award winning commerical and fine art still life photographer Christopher Griffith, I crafted a series of compositions that blended the two worlds together.
Working directly with award winning commerical and fine art still life photographer Christopher Griffith, I crafted a series of compositions that blended the two worlds together.
Persol
Kettle NYC
As the art director for this project, amongst my small team at Kettle, I built out the mood boards to act as a proof of concept for the client, interviewed various photographers and set designers, was involved hands on, working directly with the photographer and set designer to build the various scenes, and processed the images for delivery across multiple sources.
Persol
Kettle NYC
As the art director for this project, amongst my small team at Kettle, I built out the mood boards to act as a proof of concept for the client, interviewed various photographers and set designers, was involved hands on, working directly with the photographer and set designer to build the various scenes, and processed the images for delivery across multiple sources.
featured projects
Oakley / Can't Stop AyeshaView Project ⟶
R+CoView Project ⟶
OribeView Project ⟶
Persol / 649 ChroniclesView Project ⟶
v76 by VaughnView Project ⟶
New England AquariumView Project ⟶
SkylarkView Project ⟶
Oakley / Can't Stop MicheleView Project ⟶
Visible & InvisiblePhoto