Persol

Double Bridge

Double Bridge

To accompany the release of Persol's Double Bridge product line, my team and I ran and created a social campaign that illustrated the inspiration behind the frames through two worlds. The first showing a fusion between the architectural geometry found in modern structures and abstract forms and the second portraying a traditional drafting desk accompanied with blueprints and shots of stunning buildings to match the frames.

To accompany the release of Persol's Double Bridge product line, my team and I ran and created a social campaign that illustrated the inspiration behind the frames through two worlds. The first showing a fusion between the architectural geometry found in modern structures and abstract forms and the second portraying a traditional drafting desk accompanied with blueprints and shots of stunning buildings to match the frames.

cover_doublebridge
PHOTO: CHRISTOPHER GRIFFITH
SET: MICHELE FARO
ACD: IAN GRODY
AD: DAN ASHLEY
JD: ZULI SEGURA

PHOTO: CHRISTOPHER GRIFFITH
SET: MICHELE FARO
ACD: IAN GRODY
AD: DAN ASHLEY
JD: ZULI SEGURA

COPY: DAN ALVAREZ
PM: JULIANNE PEREZ
AGENCY: KETTLE
CLIENT: PERSOL
COPY: DAN ALVAREZ
PM: JULIANNE PEREZ
AGENCY: KETTLE
CLIENT: PERSOL

Shot by Christopher Griffith

Shot by Christopher Griffith

Working directly with award winning commerical and fine art still life photographer Christopher Griffith, I crafted a series of compositions that blended the two worlds together.

Working directly with award winning commerical and fine art still life photographer Christopher Griffith, I crafted a series of compositions that blended the two worlds together.

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Sourcing photographs from Christopher's archives we drew further geometric connections to the Persol frames as included crops into the campaign. 
Sourcing photographs from Christopher's archives we drew further geometric connections to the Persol frames as included crops into the campaign. 
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Persol 
Kettle NYC

As the art director for this project, amongst my small team at Kettle, I built out the mood boards to act as a proof of concept for the client, interviewed various photographers and set designers, was involved hands on, working directly with the photographer and set designer to build the various scenes, and processed the images for delivery across multiple sources.

 

Persol 
Kettle NYC

As the art director for this project, amongst my small team at Kettle, I built out the mood boards to act as a proof of concept for the client, interviewed various photographers and set designers, was involved hands on, working directly with the photographer and set designer to build the various scenes, and processed the images for delivery across multiple sources.

 

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