To spark interest and further engage their community my team and I at Kettle created a Pulp & Film Noir inspired photo & motion series revolving around the days and life of a debonair detective, known as the 649 Chronicles. The star being the 649 product line, one of Persol's originals, placed in timeless yet modern scenes. 

I was involved every step of this campaign, from the initial concepts, talent selection, prop styling, on-set art direction through post-production and launch. View more on Persol's social networks.

 
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