Oakley.png
 

As an international brand known for its die-hard passion in sports, Oakley is at the top of it's game when it comes to professional sponsors and olympian level athletes, but when it comes to the everyday person, the gap between what is attainable seems so wide.

With my team at Kettle, we sought out to bridge that gap and show that you don't have to be a professional athlete to have that same never-say-die attitude that is Oakley. We found immensely inspiring non-professional athletes of all calibers across the US and brought two to NYC to show how the end of each finish-line is just the beginning of the next starting line. 

 

Photo: Bryan Banducci
Production: The Bindery
Agency: Kettle

Director: Jason Evans
DP: Mikey Van Beuren
CD: Ian Grody
AD: Dan Ashley

IG_AYE_C62B0112_FINAL-EDIT.jpg
IG_AYE_C62B9613_FINAL-EDIT.jpg
When I started there were no other black female cyclists for me to look up, so I decided to be that role model for others. Its my responsibility not to quit, because I have people who believe in me.
— Ayesha McGowan
IG_AYE_MG_1140_final.jpg
IG_AYE_MG_1293_FINAL-EDIT.jpg
IG_AYE_C62B0093_final.jpg
IG_AYE_MG_0423_FINAL-EDIT.jpg
IG_AYE_MG_0399_FINAL-EDIT.jpg
IG_MICH_C62B7495_FINAL-EDIT.jpg
 

While people sleep, Michele runs. An army vet and mother of two with a full-time job in the city. She still manages to grab her headlamp every day at 4 AM to train for the next marathon.

IG_MICH_MG_1341_FINAL-EDIT.jpg
IG_MICH_MG_1084_FINAL-EDIT.jpg
IG_MICH_MG_2612_FINAL-EDIT-OPTION2.jpg
IG_MICH_C62B7117_FINAL-EDIT-OPTION2.jpg
IG_MICH_MG_1598_FINAL-EDIT.jpg