As an international brand known for its die-hard passion in sports, Oakley is at the top of it's game when it comes to professional sponsors and olympian level athletes, but when it comes to the everyday person, the gap between what is attainable seems so wide.
With my team at Kettle, we sought out to bridge that gap and show that you don't have to be a professional athlete to have that same never-say-die attitude that is Oakley. We found immensely inspiring non-professional athletes of all calibers across the US and brought two to NYC to show how the end of each finish-line is just the beginning of the next starting line.
Photo: Bryan Banducci
Production: The Bindery
Director: Jason Evans
DP: Mikey Van Beuren
CD: Ian Grody
AD: Dan Ashley
While people sleep, Michele runs. An army vet and mother of two with a full-time job in the city. She still manages to grab her headlamp every day at 4 AM to train for the next marathon.